Yesterday, I had the opportunity to listen to Peter Guber speak at the High Desert Opportunity in Victorville, CA. Peter Guber is an executive, entrepreneur, and a New York Times Best Selling Author. He is the Chairman and CEO of Mandalay Entertainment and a co-owner of two professional sports teams: Golden State Warriors of the National Basketball Association (NBA) and the Los Angeles Dodgers of Major League Baseball (MLB). Additionally, Peter is the CEO of Dick Clark Productions, and he is a professor at the UCLA School of Theater Film and Television and the Anderson School of Management, and an Entertainment and Media Analyst for Fox Business News.
Peter Guber has an incredible background and a lot of experience. He has been a leader all his life in multiple settings. One of my favorite quotes from him was:
The seminal elements of what makes a story great – challenge, struggle, resolution – are the same whether we’re talking about story content for a movie such as ‘Rain Man,’ or telling a purposeful story to forge new business relationships or conclude a fruitful transaction, such as acquiring an NBA franchise. ~ Peter Guber
Peter Guber went on to explain that your story makes all the difference because people are emotional. They base their decisions on their emotions. Even when they get the facts, they still base their decisions on how the facts make them feel emotionally.
As a leader, tell your story in a way that emotionally gets people behind you and the team goals. Tell the story in a way that causes an emotional link with others so they can see how the end goal makes a difference in their life.
How do you tell your story to connect with the emotions of others? How do you get others behind you? What important considerations do you keep in mind when you tell others your story? Please share your thoughts in the comments section below!