Some people think the only thing that matters is whether or not an individual can come up with the correct solution to a problem. In the current global economy the solution is very important, but not as important as how well the solution can be sold. Soft skills are very important and in the remainder of this article I will explain why.
Why are soft skills important?
The following are three reasons why soft skills are important:
- The outsourcing in the global economy.
- Opening lines of communication.
- Creating a comparative advantage.
The outsourcing in the global economy
In the current global economy everything that can be outsourced is outsourced. The labor markets in foreign countries are relatively inexpensive compared to those in the United States. Due to the cost savings created from outsourcing, jobs within the United States have been lost. In the current state, employees must have the soft skills to retain their jobs. The soft skills give the individual workers the advantage over the foreign workers. The soft skills bring the product or service to life and help to develop loyalty.
Opening lines of communication
In a world of networking, the ability to effectively communicate, both verbal and written, opens lines of communication. Once a line of communication has been opened, it is essential that the communication is professional, ethical, and courteous in order to continue the business relationship. When the communication is not professional, it detracts from the service or product that is being sold.
Creating a Competitive Advantage
Customer loyalty is a major competitive advantage that companies can obtain. One major contributor to customer loyalty is the level of customer service and customer satisfaction. Effective communication is essential in providing customer service.
High-level managers are able to create their competitive advantage through their communication with investors and stakeholders. They are also able to distinguish themselves from their competition through their professional communication. On the other hand, poor soft skills can eliminate the competitive advantages of the services or products.
What benefits have you seen through the proper use of soft skills? What negative consequences have you seen from the improper use or lack of soft skills? Please share your thoughts in the comments section below!