The other day I did a post called Overcoming The Leadership Blogging Challenges. The post was based on the question:
Brandon, I liked the article. However, I’d like to know how you overcame the difficulty to be a consistent blogger. Hearing your personal experience relative to the topic is like a breath of fresh air and sets your blogs apart from the rest. What problems did you face when starting out this webpage/blog? Did you have to do a little self “reprogramming” to be consistent? Were there any tools you used that helped? Thanks.
In my previous response, I only addressed the challenges of being a consistent blogger.
What problems did you face when starting out this webpage/blog? Were there any tools you used that helped?
When I started out my blog I faced many challenges. Before I started writing posts on my blog, I decided I would set up a framework. This helped me to know exactly what I should do to be successful. There were three areas that I set up my framework. They were the following:
1. A framework for my post material.
From the very beginning I decided I would focus on leadership. That focus would be divided into five topics: leadership in the news, leadership theory, great leadership blog posts from other bloggers (Top 5 Weekly Leadership Blog Posts), and weekly wrap up of Leadership Done Right posts. Each of the topics would allow me to address a different aspect of leadership.
As you start a blog, you should have a specific topic that you blog about. Select a niche that you like and enjoy writing about. Within your niche, determine how broad you will be so that you have plenty of material, but are not limited on the amount of content.
2. A framework for sharing on social media.
When I first set up my blog, I set it up so that people could connect with me on all my social networks. The social media platforms I use are Twitter, Facebook, LinkedIn, and Pinterest. In addition to connecting with me, I set it up so that people can share the blog posts on each platform. This allows people to share the blog posts with others on whatever platform they use.
With your blog, be sure that people can connect with you on the platforms that you use. At the same time, allow people to share your material with ease so that people spread the word about your material.
3. A framework for the blog format.
When choosing my blog format, I picked one that looks professional and seems to fit my audience. It is a fairly unique theme so not many other people use it. I also like some of the features that the theme has.
When starting a blog, it is important to find a format that meets your needs. If your website is supposed to look like a magazine, use a theme that looks like a magazine. Pick a theme that fits your audience and your style.
Summary
When I first started my blog, I faced a number of challenges related to setting up my format. Once I identified the three areas I needed to develop my format, I was able to be much more effective. I read a lot of information from various websites that helped me set up the structure.
Are there other areas where you have questions about setting up a blog? What have you done to set up a structure and get an audience for your blog? Please share your thought in the comments section below!
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