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Brandon W. Jones

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Target Audience

Podcast Episode #58 — Identify and Meet the Needs of Your Target Audience

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Hello, and welcome to the Leadership Done Right Podcast, Episode 58: Identify and Meet the Needs of Your Target Audience.

Leadership Done Right Podcast

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Hi friends! Life is good. I hope you are doing well and enjoying life wherever you are listening.

Sneak Peek

In this week’s episode, we are going to discuss the importance of knowing your target audience. We will look at identifying your target audience, meeting their needs, and then putting it into practice on a regular basis. But first, I want to share the tip of the week.

Tip of the Week — Cultivate an Attitude of Gratitude

This week’s tip is to cultivate an attitude of gratitude! We all have so many blessings in our lives. For me, one of my biggest blessings is my family. I have a wonderful wife and we share a deep love for each other. We are each other’s best friend and really love talking to each other. We have a wonderful loving relationship. We also have great kids. They are fun but challenging at the same time.

Over the past few weeks I was apart from them. I was in Washington D.C. one week, and they went to visit my wife’s family this past week. Unfortunately, I wasn’t able to go due to some other obligations. They came back yesterday and it is so good to have them back.

I heard a speech from Thomas S. Monson where he explained how important it is to have an attitude of gratitude. He said, “We can lift ourselves, and others as well, when we refuse to remain in the realm of negative thought and cultivate within our hearts an attitude of gratitude. If ingratitude be numbered among the serious sins, then gratitude takes its place among the noblest of virtues.” I strongly encourage each of us to cultivate an attitude of gratitude. Be grateful for life and all our blessings.

Target Audience

Alright, let’s talk about the target audience. Sometime back, I did some work with another leader that involved re-evaluating processes and making changes. One question asked over and over again was, “Who is our target audience and what are their needs?”

Prior to making any changes, we were constantly looking at and evaluating the needs of the target audience. To be successful, we had to identify the target audience and their needs. Meeting their needs was very important because we didn’t want to make changes just to find out we weren’t hitting meeting their needs and reaching our goals.

For leadership to be done right, you must identify and meet the needs of your target audience. Ultimately, if you don’t do this, you will struggle and maybe even fail as a leader. So how do you identify and meet the needs of your target audience? [Read more…] about Podcast Episode #58 — Identify and Meet the Needs of Your Target Audience

What Do Most People Forget About Effective Communication? Learn here!

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Whether you are a leader, follower, neither, or something in between, effective communication is an essential part of life. You communicate with your spouse, people at the store, your children, friends, coworkers, neighbors, employees, and many others. Communication is a constant part of life. In this post, we are going to discuss what most people forget about effective communication!

Your communication with others will have a positive or negative impact on your life. It can lead to you accomplishing your goals and dreams or frustration and anger.

Let’s Learn About Effective Communication!

Effective Communication - Know your Audience

What’s important is knowing how to effectively communicate with each person. To be an effective communicator, we will focus on:

Why You Should Know Your Audience

Effective communication starts with knowing your audience. To understand why you should know your audience, here are questions you can ask.

Who is your audience?

Your audience is the person or group of people you are speaking with or directing your communication towards. When you talk to your significant other, he/she is your audience. While you speak to a large group, they are your audience. When you write an email or letter, the recipient is your audience.

Why should you know your audience?

To answer this question, let’s consider the following questions. Have you ever gone to a store to learn about a product and the store representative spoke to you as if you didn’t know anything about their product when you actually knew a lot about it? Or, have you spoken to someone that acted as though you knew exactly what they were talking about, but you didn’t have a clue? If you have experienced either of these situations, the person speaking to you failed to know their target audience before opening their mouth.

Find out all you can about your audience before you communicate with them. This is key teachings when you are in sales. Salesman that know their audience and speak to them appropriately are exponentially more successful than those that don’t. This is equally important to all professions and situations. [Read more…] about What Do Most People Forget About Effective Communication? Learn here!

Podcast Episode #17 — Q&A: 5 Tips To Lead In An Environment Of Mixed Emotions

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Hello, and welcome to the Leadership Done Right podcast, Episode 17: Q&A — 5 Tips To Lead In An Environment Of Mixed Emotions

Leadership Done Right Podcast

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Before we get into this week’s episode, I want to give a quick personal update. A few weeks ago, in episode #15 I mentioned five tips to handle uncertainty with confidence. As part of that episode, I mentioned that my wife and I were anxiously awaiting the birth of our fourth child. This past Wednesday my wife woke me around 5:45 AM to say, “The time has come!” She went into labor about a 45 minutes earlier and was having the beginning contractions.

From there we made our final arrangements and headed to the hospital. After many hours of pain, anxiety, excitement, and a mixed range of other emotions, we welcomed our little baby girl into the world! My wife was a champ! Through it all, she maintained her patience, and did it all without any pain meds. The best part of the whole experience occurred that night when we introduced our new baby to our other three kids. They were so excited to meet their new little sister and the newest member of our family.

Podcast Episode #17 — Q&A: 5 Tips To Lead In An Environment Of Mixed Emotions - Family Picture

Q&A: 5 Tips To Lead In An Environment Of Mixed Emotions

In this week’s episode, I’m going to answer a listener question from Sani Sani from Papua New Guinea. The question is, “How do we lead in an environment where there are mixed emotions and mixed views about issues?” This question couldn’t be more applicable to what life is like right now. There are a wide variety of opinions and viewpoints in the world, probably more than ever before! [Read more…] about Podcast Episode #17 — Q&A: 5 Tips To Lead In An Environment Of Mixed Emotions

Leaders, Are You Meeting The Needs Of Your Target Audience?

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I did some work with another leader that involved reevaluating processes and making changes. One question asked over and over again was, “Who is our target audience and what are their needs?” Prior to making any changes, we had to identify the target audience and their needs. Meeting their needs was very important because we didn’t want to make changes just to find out we weren’t hitting our goals.

Meet the Needs of Your Target Audience

For leadership to be done right, you must identify and meet the needs of your target audience. Ultimately, if you don’t do this, you will fail as a leader. So how do you identify and meet the needs of your target audience?

Identify The Target Audience

You must first identify your target audience. Ask who are the end users will be. As a leader your target audience may be your superiors, the shareholders, your employees, other departments, outside entities, regulators, or someone else. As you work on projects, you should regularly ask who you are working for and what they want as the end result. In addition to the obvious target audience, there may be other people that will see your work as an indirect target audience.

[Read more…] about Leaders, Are You Meeting The Needs Of Your Target Audience?

What Were They Thinking?

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Several years ago, I learned a very valuable leadership lesson from my mom.  We were having a discussion about different people.  At the time, I was very frustrated because some one I knew had done something that didn’t make sense to me.  I had thought through the whole situation before I came to that conclusion and their actions just didn’t make sense.

What Were They Thinking?

My mom heard my frustrations and said, “Brandon, some people just don’t think the same way you think. You may find yourself asking the question, ‘What were they thinking?'” She then went on to explain that each person has a completely different upbringing and background so they think differently.  That, in some ways, was a turning point in my life.  She helped me to understand the importance of trying to see things through other people’s eyes.

Know Your Target Audience

In leadership it is very important to see things from the other person’s point of view. Whether you are talking to your employees, people in other departments, or your management team, you must know how to understand the other point of view.  I have some suggestions on how to try and think how others think. [Read more…] about What Were They Thinking?