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Brandon W. Jones

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Podcast Episode 75 — Create a Leadership Development Environment with Jacob Baadsgaard

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Hello, and welcome to the Leadership Done Right Podcast, Episode 75: Create a Leadership Development Environment with Jacob Baadsgaard.

Leadership Done Right Podcast

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Get to Know Jacob Baadsgaard

Hi friends! We have a special guest today. Our guest founded Disruptive Advertising in 2012 and has grown the company to over 120 employees and 17 million dollars in annual revenue in only 3.5 years. Disruptive Advertising helps businesses advertise profitably on Google and Facebook.

While most business leaders focus on personal financial gain, our guest reinvests a fair amount of his profits back into his employees and the community. He also develops employees with no experience into leadership roles within his company that earn six figure salaries.

He is a regular contributor on sites like Forbes, Entrepreneur, MarketingLand, Unbounce, KissMetrics as well as others.

Our guest today is Jacob Baadsgaard. Jacob, welcome to the show!

Jacob’s Why

While in the corporate world, Jacob realized that regardless of how much effort he gave his employer, he would not be compensated accordingly. He could put forth effort X and get paid X or he could put forth effort 10X and get paid X.1. There was a disconnect. His desire was to bridge that gap so there was more alignment.

Jacob also had a desire to lead and help others. He thrives on helping people work hard and then be compensated for their hard work. He decided to start his own business to help others and himself do just that. He attributes his success and the success of his organization to their ability to create an environment where people have a lot more influence and control of their direction and progression. [Read more…] about Podcast Episode 75 — Create a Leadership Development Environment with Jacob Baadsgaard

Know When To Jump Ship

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In today’s poor economic climate, many companies are doing all they can to stay afloat. Companies are looking for a leader with a vision. They want a leader to take them from a survival state to a strong and vibrant state where they flourish.

Leaders that can do this are in high demand. Struggling companies are trying to attract these leaders away from their existing companies. In addition to struggling companies, some successful companies are trying to upgrade with a new leader to stay ahead of the competition.

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Knowing when to Jump Ship

As a leader, how do you know how long to stay with your current company when other companies are trying to get you to join them? When should you jump ship? When you are in a poor environment it is easy to leave your current company for a better one, but when you are in a good environment, the decision is a little tougher. The following factors should be considered prior to leaving your current company:

[Read more…] about Know When To Jump Ship

Nature Vs Nurture And Leadership

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When it comes to nature vs nurture, there are some leaders that are successful no matter where they go because of who they are and there are some leaders that will thrive is some environments but not in others.  This is very apparent in sports.  Coaches that fall into this category can go to a new team that is not doing well and completely turn it around.  They can also take a team that is successful and help them win a championship. These coaches are highly sought after because they have come up with a system that leads to success.  There are also coaches that haven’t figured out a successful system, so no matter where they go they fail even if they are in a great environment.

Nature Vs Nurture

The implication is that, as a leader, you must do all you can to figure out a successful system for your team or organization.  From there you can use it to be successful.  It may be challenging, but once you figure it out, you will be a hot commodity.

Nature vs Nurture

Have you heard of the debate between nature vs nurture?  Some people believe that you are born great while others think greatness is an acquired quality.  Do people learn their traits and qualities or are they born with them?  Are you born into life to be what you will be or do you have a choice in determining where you end up?  Do you have control over your own destiny?  There is an age old debate between nature vs nurture. [Read more…] about Nature Vs Nurture And Leadership

How Do You Set The Tone As The Leader?

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Since I entered the workforce, I have seen leaders that were very strict and ones that were very lenient. I have also seen leaders that were happy and relaxed, as well as, ones that were very stressed, unhappy, and constantly tense.

Leadership Tone

There are many other types of leaders as well. All the leaders I have seen, however, have one thing in common. They all seem to set the tone for those they lead. With each tone the leader sets, there was a different mood or environment. Each of the different leaders has a strong influence on the feelings and mood of those they lead.

Strict Leadership

I once worked under a strict leader. He followed all the rules and kept a tight leash on everyone. This made everyone tense and uptight. The leader kept a strong hand on what people did and didn’t do. He was also very quick to get rid of people when they disobeyed the rules and/or didn’t work hard enough. It didn’t take long and everyone was not only following the rules, but they were working as hard as they could.

This leader was able to keep everyone working hard all the time, but wasn’t always able to keep the people happy or in the group. Under this leader, as well as other leaders like this, it is not uncommon to see people come and go quickly and frequently. [Read more…] about How Do You Set The Tone As The Leader?

Sounds Of Silence

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As the article, “Sounds of Silence”, points out, there are many times when organizations don’t create an environment that is conducive to constructive criticism. What does it take to set up a system that encourages feedback from the employees to the management? What can be put in place within a system to eliminate the system communication barriers? Is it possible to have a strong leadership team within an organization and still be able to have the good communication from the bottom up?Sounds of Silence

The Sounds of Silence

I think that the answer is yes. It is possible to have good communication from the bottom up if the right system features are in place within a system. One system feature that could be put in place to facilitate the communication from the employees to management would be management forums. During the management forums, the employees would be able to ask questions of the middle and upper level management teams. [Read more…] about Sounds Of Silence

Lessons From Tony Dungy And Lovie Smith

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Tony Dungy and Lovie Smith

As was demonstrated by both Tony Dungy and Lovie Smith, yelling at people isn’t the only way to get them to do what is expected. Both of these men have set up a system that sets expectations for individuals and then holds them responsible for reaching those expectations.

Tony Dungy and Lovie Smith

In these systems, there are specific consequences depending on whether or not the individuals meet the expectations. If the person does not live up to the expectation there is a negative consequence, but if they do live up to the expectation there is a positive consequence.

In reality, the success or failure of an individual or group is significantly determined by the way the system/environment is set up. Tony Dungy and Lovie Smith have set up a system that helps those involved to succeed. The athletes in their systems know what they can and cannot do at all times and are able to act accordingly.

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