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Brandon W. Jones

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Why Leaders Should Write Specialty Blogs

By Brandon W. Jones on February 28, 2013 10

The Impact Of Specialty Blogs

Have you heard about the impact of specialty blogs? Did you hear the story about the stay-at-home mom that became a millionaire? How did she do it? She did it by creating a specialty blog. She and her husband were struggling to make ends meet, so she started to blog about her situation. The purpose of her blog was to show everyone what she and her family were going through and how they were trying to save money, be more frugal, and overcome their situation.

As she wrote, she gained more and more followers. She gained credibility as a money saving expert as she saved money and became financially stable. Once she gained her expert status, major television networks had her to speak on their shows to teach people how to overcome their financial instability. They paid her big money for the speaking arrangements. From there, she started her own in-home business that focused on helping people gain financial stability.

Why Leaders Should Write Specialty Blogs

I learned about this story through reading the book ME 2.0 by Dan Schawbel.  Many people write specialty blogs and each person has the ability to start their own specialty blog. If you start a specialty blog and post regularly, you will gain a following and could be the next millionaire!

The Nitty Gritty Of Specialty Blogs

Okay, okay, I am not going to promise you any financial gain, but there are many benefits that come from specialty blogs. Just for starters, the list below has four benefits of specialty blogs. Starting your own specialty blog will help you do the following:

1. Establish Your Expertise

When you start your specialty blog, you should focus it on a topic that you are either very familiar with or about which you are passionate. As you write about your topic, you will learn more and your expertise will grow. As you post specialty blogs, it will clarify your thoughts so that people can understand what you write.

2. Develop a Network

The more you blog, the more content you will have on the internet and the more opportunities you will have to connect with people. Your specialty blog content will drive people to your site as they search about your specific topic. If you content is valuable, people will follow your specialty blog. You can then work on building relationships with those people.  From there you will develop a network.

3. Gain Supporters

As you continue to write great content, people will spread the word about your specialty blog posts. They will help you to gain more exposure and they will support you. Your followers will become your supporters.

4. Influence Potential Employers

As you blog, you have the ability to influence potential employers. One of your blog readers may be in a position to springboard your career to new levels. You may also be able to get exposure from your blog on sites like LinkedIn, Facebook, Twitter, etc. Your specialty blog posts can also help to validate your resume.

There are also many other benefits that can come with specialty blogs. As you begin your specialty blog, you may find that in the beginning it is a challenge to post regularly. If, however, you continue to blog you will gain credibility and have opportunities come your way. Specialty blogs are very powerful if you let them be and you continually cultivate them.

What are some other benefits you have seen from specialty blogs? Why do you write a specialty blog? Please share your thoughts in the comments section below.

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Reader Interactions

Comments

  1. Dan Schawbel says

    January 26, 2012 at 6:35 PM

    Brandon, thanks for the mention and keep up the good work!

    Reply
    • Brandon W. Jones says

      January 26, 2012 at 9:23 PM

      Welcome Dan! Thank you for visiting my blog and commenting! Brandon

      Reply
  2. Career Guidance says

    January 27, 2012 at 2:19 AM

    This is nice that blogging helps in money making & we can increase our network. As you begin your blog, you may find that in the beginning it is a challenge to post regularly. If, however, you continue to blog you will also gain credibility and have opportunities come to you. This post is lovely. Thanks for sharing this.

    Reply
    • Brandon W. Jones says

      January 30, 2012 at 5:57 PM

      Career Guidance, welcome to my blog! I am glad that you found this post interesting. I am aware of many people that are very successful due to their blogs. It just takes lots of hard work and perseverance.

      Reply
  3. Joe says

    May 17, 2012 at 9:17 AM

    Brandon, I liked the article. However, I’d like to know how you overcame the difficulty to be a consistent blogger. Hearing your personal experience relative to the topic is like a breath of fresh air and sets your blogs from the rest. What problems did you face when starting out this webpage/blog? Did you have to do a little self “reprogramming” to be consistent? Where there any tools you used that helped? Thanks.

    Reply
    • Brandon W. Jones says

      May 17, 2012 at 2:23 PM

      Joe,
      Thank you very much for all your comments! I really appreciate the pointers that you have been giving me. It really helps me to write better posts. The questions you mentioned are great questions, so rather than answer them all here I will do another blog post directly addressing them. I will do the post sometime during the next week. Thanks, Brandon

      Reply
  4. Kimberly says

    February 28, 2013 at 8:00 AM

    I find this topic to be very interesting and I appreciate the good advice! It is something I’ve considered, but haven’t really pursued. Thank you for all the great ideas and definitely something to ponder.

    Reply
    • Brandon W. Jones says

      March 1, 2013 at 6:19 AM

      Hello Kimberly,

      Thank you for taking the time to read my post and comment. I am glad I could be of help to you. If you are interested in pursuing a specialty blog, I strongly recommend it!

      Reply
  5. Dan Black on Leadership says

    March 2, 2013 at 1:20 PM

    Great post Brandon! I think the key to being an online success requires being specific in a niche area.

    Reply
    • Brandon W. Jones says

      March 3, 2013 at 7:55 PM

      Dan,

      Thank you for taking time to read this post and comment on it. I think you are very right that to be successful online need to be specific in your niche. I have been much more specific in my posts lately and I am beginning to see many more viewers.

      Reply

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