This is a guest post by Maya Lisa. Maya works a senior writer for one of the best Coursework Writers-Coursework Writing Service UK on the internet. With Coursework Writers, she helps students who are looking for services and she enjoys writing about social media.
As a manager, every minute you spend at work is crucial. Therefore, investing even fifteen minutes on social media for your LinkedIn profile or Twitter are not among your priorities.
Sadly, very few managers are digital natives. Most feel their juniors are more comfortable staying trendy on social media and they will lose credibility if they follow in their footsteps. What they don’t realize is that staying active on social media has everything to do with credibility these days.
Gone are the days when the internet was only used for looking at pictures of cats and sending cheesy jokes to each other. It has now evolved into an exceptional platform for making your voice heard and inspiring others to make a difference, and business leaders are supposed to stay on top of this platform!
5 Reasons Why Business Leaders Should Embrace Social Media
So, without further ado, here are five solid reasons why you, as a leader, should have an active presence on social media:
1. Position Yourself And Your Company As Experts
More than anything, a business leader wants their organization to be seen as an essential authority in its sector. Participating in events, writing reports and implementing advertising campaigns are great ways to build brand identity and generate engagement.
For effective engagement, social media is your best friend. Share relevant content through your personal accounts and let your audience know what you’ve been up to. Write blog posts, share pictures on Instagram, do live streaming on Facebook; the possibilities are endless and it’s time to get creative!
2. Gain The Confidence Of Others
Effective use of social media can help build an element of trust with your audience. Storytelling and interaction is the new way to attract the public. They are much more powerful than advertising. Organizations whose CEOs are more active on social media are seen as more transparent.
Recent statistics show that the majority of customers buy from companies when the company’s leadership communicates the brand value on social networks. Think about it: by using media like blogs and podcasts, among others, you can target your audience directly with the platforms they use every day.
3. Attract The Best Talent
Your potential and existing customers are not the only ones who care about your online presence. Four out of five employees believe that CEOs who use social media actively are far better able to run their companies. Therefore, you can use the different digital platforms to position yourself as a knowledgeable and inspiring leader, thus attracting the best talent.
Moreover, you can use digital platforms to build a close-up company image, which encourages interaction with your employees. Whether you share images of internal events or articles about your workplace, remember to use your resources to promote the best aspects of everyday life in your organization.
4. Lead By Example
Content shared by employees on social media generates more engagement than content shared through the brand channels. For this reason, set examples for both your employees and future leaders. What better way to do it than being more active on social media networks?
5. Higher Added Value
One of the biggest rewards of digital engagement is the opportunity to influence your environment. Companies do not operate alone. We are a key part of the economy and society. An online platform allows you to support ideas, values and initiatives in line with your business activities.
Be Smart and Use Caution
Social media is very helpful and beneficial when used properly. However, be smart and use caution as you use social media. Far too often we hear stories of people making poor choices and even losing their jobs because of how they use social media.
Here’s a few simple rules to live by:
- It probably goes without saying, but don’t post negative or inflammatory content directed towards your employer.
- Don’t participate in conversations, use language, or do other activities that will have a poor reflection on you, your family, or the organization you represent.
- Be very cautious on what and how much personal information you share. Post with the mindset that complete strangers or those you don’t want to see your posts will probably see what you post.
- Nothing is private on the internet.